All that Glitters is not Gold
This post is heavily ‘keyworded’ with cliches, so forgive me if I ‘put my foot in it’ or get a bit ‘heavy-handed’ :o). It’s about the Internet Marketing industry and the problem for ‘newbies’ in getting from being a nett consumer to a nett producer, and all points in between. I’m not a business newbie, and neither am I an internet newbie, but I am still looking to make my first dollar online. I know a little about a lot of things, but I have been struggling to find the path to Eldorado, the city of gold, where the Internet Gurus live. Each time I buy another ’secret map’ and find myself up against a maze of further obstacles, I find another Guru Guide who sympathizes with my plight, and shows me another ’secret map’.
As Jim Cockrum puts it so nicely, the temptation we all face as Internet Marketing Prospectors is to go for ‘Shiny Objects’, that turn out to be Fools Gold. The Internet is like a Goldrush, and back in the day those who did best were the ones who sold stuff to the prospectors. There are two kinds of Gold-diggers
). I’m looking for someone who will not only sell me the shovel but will also show me where to dig and what to look for, a mentor.
I got into John Thornhill’s Marketing Masterclass four weeks ago, and so far I think I’m digging in the right places – that’s how I got this blog up and running. I’ve spent thousands, to no avail, on internet products prior to this, including attending three Internet Conferences, two of them in Australia ( I am a New Zealander – as you’ll see on my Tshirt
) That also says something about my need to focus, as I have been a bit of a magpie, with those ‘Shiny Objects’. So I need a proven path to follow, a Yellow Brick Road, to stay motivated and to do the work knowing that I’m not wasting priceless precious life-time.
I invite you to keep an eye on my progress as I feel quietly confident that John’s reputation as an honest ‘Storekeeper’ is well founded, and that I can ’strike gold’, and help out other ‘Prospectors’ in turn.
ciao jj
PS if you’re interested to check out John Thornhill as a goldfield guide, he has a monthly mentorship programme. Check it out here





Hi JJ,
I agree with what you have said that a Mentor is required who is willing to show exactly how it can be done and to be open to new ideas to improve things. I have always felt that if I could generate enough income that I would dedicate some of my time to helping others do the same. I too have wasted a great deal of cash more on MLM than on Internet Marketing and I feel now that the money I am spending in following John, Dan and Dave is money well spent and that I will recoup my investment far beyond my expectations. I am a people person and I am motivated in knowing there are a number of us all in the same boat, all working towards the same goal and all hopefully in a position to help each other. The Masterclass investment is not insignificant but after 6 weeks (I can’t believe how quickly it has passed) I have not made a bean but I am learning so much and enjoying it immensely and becoming more confident as the weeks go by that I will become a successful internet marketer. I look forward to sharing in that success with other Students and to graduating in 27 or so weeks!